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Guide to Buying a Diamond

As the French say “The rarest thing in the world, next to a spirit of discernment, are diamonds”. Nothing symbolizes love, status, heritage and power quite like a diamond – precious and everlasting.


An ultimate emblem of luxury and timeless elegance, they are often passed down through generations and mark treasured memories. So it’s important to understand what you are investing into when buying a diamond.


Buying a diamond is defined by its 4 c’s – Cut, Colour, Clarity and Carat.

  • Diamond cut defines how well a diamond’s facets interact with light. Achieving an ideal cut is the most complex and technically difficult process, as it includes human involvement.
  • As for colour, diamonds naturally occur in many hues ranging from colorless to light yellow or light brown. A “perfect” diamond has no hue, is quite rare, and consequently, of a higher value.
  • Diamond clarity is the presence or absence of characteristics called inclusions in the diamond, affecting its appearance. When grading the clarity of a diamond, the relative visibility of inclusions are studied.
  • A diamond’s physical weight measured in “carats” as a metric and one metric “carat” is approximately 200 milligrams.

A diamond’s value and price is determined by all 4 of these factors.


Arguably the most important of the four though, is the Cut. Diamonds are visually stunning owing to the way they’re shaped. The Cut ensures that the brilliance, fire and scintillation are heightened to their maximum level, to turn them into beguiling show stoppers.

As unique as a snowflake, no two diamonds are alike, a trait that is in equal parts alluring and fascinating. Discover 7 popular diamond cuts to help you decide which is best for you:

  1. Round or Brilliant Cut

Perfect for classic looks and a timeless style, the round cut diamond is the most popular and carefully engineered to produce the most sparkle. With a well-cut round diamond, light travels through the stone giving optimum sparkle and scintillation. For an eternal look that will outlive generations and trends, round cut diamonds are ideal.

Round or Brilliant Cut Diamond

  1. Princess Cut

A princess cut diamond is square shaped having a modified facet arrangement. The table of a princess cut (the part on the diamond that faces up) can have either French corners or bezel corners. Princess cuts with bezel corners have diamond-shaped facets and those with French corners have star facets. The longer diagonal measurement of the diamond gives it a larger than size illusion. According to us it is the perfect contemporary cut for a modern princess.

Princess Cut Diamond

  1. Emerald Cut

The Emerald cuts exude grace and refinement. A subtle yet luxurious look, refreshed by its elongated shape and step-cut faceting. Emerald-cut diamonds have an entrancing ‘hall of mirrors’ effect and appear much larger because of their shape.This cut is best suited for women with discerning taste, who like timeless, understated luxury .

Emerald Cut Diamond

  1. Cushion Cut

For a soft look with a lot of sparkle, cushion cut diamonds are a style statement. One of the oldest cuts, the cushion cut is both feminine and trendy. With a silhouette that resembles a pillow, it has soft, rounded edges, cut with the most dispersion or fire. If you love those colored flashes of light coming from a diamond, you’ll cherish a cushion-cut as the curved corners and brilliant facets radiate a captivating shimmer.

Cushion Cut Diamond

  1. Oval Cut

With a resurgence in popularity, oval cut diamonds are making a gorgeous comeback. With the brilliance of rounds, their elongated oval shape has a lengthening effect on the finger. The most desirable oval cuts have symmetrical, rounded outlines, without pointed ends or straight sides. For those who love to stay ahead of the trends and imbibe a regal aesthetic, you should add an oval cut in your bijou box.

Oval Cut Diamond

  1. Pear Cut

Shaped like a tear (of joy, we assume), the pear cut diamond has an exquisite silhouette with a round bottom and a tapered point on one end. Being one of the least common cuts, pear shapes have a versatile style, great for vintage, modern, and classic looks. The pear shaped diamond is faceted to deliver the most sparkle and brilliance, tending to hold more efferesence than a round brilliant cut. The diamond is always worn with the narrow end pointing away from the hand of the wearer and is sure to add exclusivity to your assemblage.

Pear Cut Diamond

  1. Marquise Cut

An ultimate masterpiece, the marquise cut casts a sophisticated spell. Its oval shape meets at pointed ends, resembling the hull of a ship — this cut is also known as the Navette cut (meaning “little boat” in French). A marquise looks great in intricate vintage styles and halo settings. The sleek diamond cut makes the fingers appear longer, creating arresting pieces that captivate the onlooker with its charm.

Marquise Cut Diamond

When a diamond is cut to exacting proportions—neither too deep nor too shallow—light reflects inside the stone from one mirror-like facet to another and reappears to the eye in a flash of spectral colors. The cut of a diamond can also affect its visual size. Two diamonds with the same carat weight can appear to be of different sizes depending on the shallowness or shape of their cut. Indeed, a well cut diamond is a guarantee of exceptional beauty and a commitment to radiance.


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